I won’t go into the nitty gritty of the article, but my favorite part was about evangelizing for a brand. I feel like this is the ultimate goal for marketing. A marketer starts with a product. Then they have to find a way to demonstrate why the consumer should by theirs as opposed to another. From there, marketing forks into a billion different avenues to accomplish their communication. Companies themselves have a lot less to lose when it comes to branding. So what if their company doesn’t make it and they have to find new products and establish new strategies, failing at a personal brand has much steeper implications.
A personal brand showcases everything about a person. If I suck initially, I have to work 10 times harder to reinvent myself into something positive. However, if I hit it right on the nose, develop a solid network, and turn that network into fanatics…well then now we’re talking. Just as it is beneficial for a company to have raving fans continually talking about your products, it is great to have people willing to go to bat for you and speak well on your behalf. Throughout my job hunt I’ve been told, “it’s all about who you know, not what you know,” branding is a key and essential part of developing a network to aide the arduous search.
I’m not sure if I want to come up with a logo for myself just yet, but I feel this blog is a small method to distinguish myself from competition, and at the very least, provide a forum to communicate with people who are interested in the same things as me.