Tag Archives: Future

Honesty is the Best Policy

Now, I tend to be a brutally honest person [hence the subtitle of the blog]. Although it may be cliche to adhere to such a policy, I feel the world would be better off if more subscribed to it. Not only would you not have to worry if people were shooting you straight, but it’d make life a lot less stressful. Think back to all the times you’ve had an elephant in the room with you. Not only is that elephant 24,000 lbs, but it creates an immense amount of stink. Having to share a small room with something like that is a true pain and yet, people still live with that burden.

I, by no means, am not a saint, but I try to be as honest as I possibly can. I’ve run into trouble and don’t want to have to deal with that ever again. As a result of that experience, I’ve become a much better person. I tell the truth, and I expect the truth. Despite my opinion on the subject, I know others are not as forthright as I am, thus I’m not naive enough to believe everything I’m told. Regardless, it’s how I have decided to live my life and I feel it’s working out for me.

I understand business does not follow this mantra. There is a lot of looking the other way, tweaking the truth, and little white lies. I have yet to truly encounter these aspects of business, as a result of my being in only entry level jobs, but I am expecting it in the future. I know there are plenty of ethically sound companies who truly put forth the effort to be honest; however, just like the squeaky wheel gets the oil, the companies who lack integrity get the attention. It is disappointing to me that this is how life is.

Regardless of how it is, how society is structured, I don’t plan on bending. It may hold me back because I’m unwilling to compromise my character, but I feel the right company will see that as a positive attribute they want their people to have. I’ll wind up succeeding in an organization espousing comparable values, contributing in a meaningful way to achieve our goals.

If the writing is honest it cannot be separated from the man who wrote it.

— Tennessee Williams

-J


Twitter: The Future of an Ad Agency?

I used to hate twitter. Actually, to be honest, I loathed it. Not only did I find it pointless, but I found it to be a nuisance. All I saw/heard about it was that people told you what they were doing, when they were doing it, no matter how menial the task. My opinion has since changed, but it took a bit of dedication and focus on my part.

Yesterday, I had a meeting [twitter-date??] with someone I started chatting with on twitter. His handle is @nateenderle if you want some sweet carhartt gear. We talked a lot about where the future of marketing is and some ideas we’ve had brewing. It was nice to sit and talk with someone who was as passionate about marketing as I am. One thing lead to another and we started talking about the possibility of remote ad agencies.

I see twitter as a forum for this to actually take place. Not only are there plenty of great minds consistently conversing, but–if you allow it–everything is searchable and public. Thus, it isn’t difficult to find people who have certain expertise. For instance, say I needed someone with great graphic design skills. I search #graphicdesign, or some similar combination, and I find all the tweeters, tweeting about graphic design. Pretty simple. Now, how does this create a remote ad agency? Well, once you find people you feel you can trust, you send them things to work on. They, in turn, have no need to leave where ever their desktop, laptop, tablet, or smartphone is. There is no overhead, and your projects are being completed by someone with a real dedication to their craft.

Twitter has the ability to truly network individuals, connecting them in order to accomplish amazing things without leaving the comfort of their home–no matter where that may be. It has the real capabilities to break down barriers, create opportunity, as well as innovation. Just the idea of this gets me, like Dr. Jones in the Last Crusade, “Giddy as a school boy!”

-J


Tweet, Like, +1: What a Digital World we Live in

I remember when facebook first became available to me. I was a high school senior, gearing up for my graduation. I had just received my college email address in the mail, and as soon as I opened it, I knew what to do. There was no manual, no how-to. My friends had already started getting on facebook and told me all about it. Back then, I was far from an early adopter, so it took me a little while to really get into it; however, during those dog days of summer I began to play.

Facebook used to be so simple. You had a profile picture, you could create albums, you had a wall only those who you were friends with could see, and you could poke…whatever that was/is. It was a less intensive, less overbearing way to communicate with friends. This is not the case today. I remember being a bit upset when facebook decided to offer its services to those outside of the college realm. I almost felt betrayed. Here I was, a part of an exclusive [or so I thought] group of people who were close to my age, living in the same situation as me.

It took me a little while but I’ve come to accept the openness of facebook, and from that I’ve begun toying with ideas on how to, for lack of a better word, exploit it. I want to utilize it as a business tool; for example, to get direct feedback from customers. Paper comment cards should be non-existent [not only for saving the world and all that jazz, but there is a hip, exciting way to do that now with facebook]. Times have changed a bit since that became a huge thing, even though a plethora of companies are behind, but I still feel many companies utilize their social media improperly.

Regardless, those who are on the cutting edge of social media have truly dedicated themselves across the board. Twitter, Google +, foursquare, and of course facebook are some of the huge ones, but there is so much more out there! Social media isn’t going anywhere; companies need to devise a way to incorporate it into their traditional marketing, and then give it a purpose. What is the goal of social media? It varies. Thus, there needs to be serious time and effort invested to make it successful and worthwhile.

-J


Blizzards: Often Predicted, Consistently Uncertain

For the second week in a row, the meteorologists [aka guessologists in Colorado] are predicting copious amounts of snow along the front range. I’m not one of the people who finds the snow annoying at all–I welcome it. I look forward to the crisp mornings with picturesque landscapes covered in a pristine layer of snow. How can you not love that? Well…if its predicted to be a blizzard, that changes things a bit.

Blizzards are way more dangerous than a typical snowstorm. The swirling winds, drifting snow, and obscuring vision creates a recipe for disaster if you happen to be caught outside. Job searches can be like a blizzard. They are predicted, yet they can be better or worse depending on how the different aspects of weather interact. Maybe everything falls into place and the hunt is very easy, or it takes 6 months to a year, and it’s Struggle City. Just like anything else, it’s difficult to see into the future.

Despite the fact people may predict your job search to be trying and arduous, it may be just the opposite. However, it’s best to err on the safe side, expect the worst, and put forth the effort to get to a place you want to be.

-J


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