Tebowing Part 2

Per some great advice from great friends last night, I’m going to dig a little deeper today. When I was a writing consultant, I always enforced the idea of showing rather than telling in a persons writing. The advice I got last night called this saying to my attention, and I need to take the advice I have been giving for the past three years.

With that said, I bring yesterday’s post up for questioning.

I spoke a lot about how I felt my situation compares to Tim Tebow’s, I don’t tell how it compares. Tebow has an unfathomable amount of detractors, whether they be sports talk pundits or everyday fans, people don’t like the guy. The way I feel, nearly every company I’ve interviewed with, that has passed me over, falls into the same category. Just like Tebow, the projects I’ve accomplished demonstrate my success. Thus, why should they pass me over? I did a SWOT analysis on Google. The team I worked with dissected the company and went into depth on why Google is what it is. We spent a lot of late nights in the library learning about everything from the googleplex, to understanding their financials, to their ranking system called pigeon-rank. Our group outperformed everyone in the capstone course, and we floored the professor. Yet, despite this achievement, no one really puts much stake in it because of the environment it was accomplished in.

I feel potential employers are missing out when they don’t hire me, especially when you couple my academic achievements with my extracurriculars [I’m a five time intramural champ], and you’ve got a guy who has proven he can work.

Just like Tim Tebow has a sparkling resume, I do too. I want to work, I need to work. Basically, I need that shot, just an opportunity to bring my winning attitude and prior successes to an organization.

-J


Football and the Job Hunt

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If you haven’t read my about me yet, I am a Coloradan through and through. As such, I am a large proponent of the Denver Broncos. I am by no means a band wagoner. I was old enough to remember the two superbowls, the terrible years, and now Tebowmania. How do we tie Tim Tebow to the job hunt…well that’s easy.

Tebow was a proven champion in college. He excelled in everything he did on and off the field. His resume was sparkling, and Tebow clearly demonstrated he could lead when the times required someone step up. Despite his many accolades, he was not seen as fit for the NFL. He was someone to be converted from his desired position because he didn’t fit the mold of the prototypical quarterback.

Now, as a recent grad, I feel like I am in the same situation. Not only did I contribute immensely to my school, but I have a solid track record or success. Granted I am no golden boy akin to Tebow, but I feel I have a stellar resume and enthusiasm to contribute to a potential employer. I don’t have the exposure a top tier athlete has, but I feel I have the same things working against me as Tim Tebow.

Those issues are 1) experience 2) I may not have done exactly what a potential employer is looking for 3) others have both of the prior two issues covered. Sure, I may lack experience and a specific fit, but what I feel employers are missing is my drive and dedication to success.

Tebow is 6-1 and excelling. All I need is someone to take a chance to demonstrate all I have to offer.

-J


#FF (Follow Friday)

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#FF is a fantastic tool on twitter. Not only is it a way to show some respect to those you find interesting and worthwhile, but it allows for networking at an incredible pace. I truly love this twitterism because it brings out the altruistic nature of this social media.

People are willing to share, reach out, and give advice. There is a complete lack of barriers, no gate keepers here. Being able to befriend people who are like minded is incredibly beneficial.

Using the Follow Friday hashtag can expand your followers as well. Building that list of people who potentially care about what you think will lead to more opportunities in the future. Whether they be job opportunities, business ventures, or investments; it is a group of people who you have some type of connection with.

Networking is a key component to life, and twitter is an incredible tool. It’s much different than a LinkedIn or a Facebook. Everything is put there for the world to see.

-J


Throw Another Log On

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Today, as I type, I sit In my living room in front of a raging fire. My roommate [@Luke_Johnson9] and I demolished some pallets and have turned it into a considerable heat source in our normally frigid apartment. Although the heat is welcome and the mesmerizing flames can be distracting, it is a welcome addition.

Interviews have a similar effect on me. They are a warming, optimistic glimpse into what could be. However, the reality of my situation is I ultimately have to throw another log on the fire in order to maintain enthusiasm. This is not hard to do, considering I get excited after every interview because I feel confident in my abilities and how I can help a company succeed, yet I still need to have new jobs to apply to and continue my hunt. Thus, I can understand how people get so despondent when looking for jobs, if there aren’t any jobs available.

There are jobs available! I frequent a few sites which continually feed me with new jobs to apply for on a daily basis. My favorites are Andrew Hudson’s, Craigslist, and the Denver Egotist.

Something that bothers me is when people complain there aren’t any jobs out there. There a plenty. The biggest thing is to stay motivated, be persistent, and, in line with one of my girlfriend’s mottos, “keep calm, and carry on.”

-J


Branding: Bah humbug or Beautiful

I read an article this morning about the importance of branding [via @AndrewMackayBP]. The Tentblogger brought up some interesting points which I love about marketing.

I won’t go into the nitty gritty of the article, but my favorite part was about evangelizing for a brand. I feel like this is the ultimate goal for marketing. A marketer starts with a product. Then they have to find a way to demonstrate why the consumer should by theirs as opposed to another. From there, marketing forks into a billion different avenues to accomplish their communication. Companies themselves have a lot less to lose when it comes to branding. So what if their company doesn’t make it and they have to find new products and establish new strategies, failing at a personal brand has much steeper implications.

Maybe Prince took the idea of personal branding a bit too seriously

A personal brand showcases everything about a person. If I suck initially, I have to work 10 times harder to reinvent myself into something positive. However, if I hit it right on the nose, develop a solid network, and turn that network into fanatics…well then now we’re talking. Just as it is beneficial for a company to have raving fans continually talking about your products, it is great to have people willing to go to bat for you and speak well on your behalf. Throughout my job hunt I’ve been told, “it’s all about who you know, not what you know,” branding is a key and essential part of developing a network to aide the arduous search.

I’m not sure if I want to come up with a logo for myself just yet, but I feel this blog is a small method to distinguish myself from competition, and at the very least, provide a forum to communicate with people who are interested in the same things as me.

-J


Cyber Monday = FANTASTIC

Times are tough. Supposedly everyone is struggling. Thus, we have all become deal hunters. Now, this isn’t just a result of hard times; rather, the retailers have breed some of our seek and destroy approach to shopping. I’m all for it. I enjoyed Black Friday and all the crazies it brought out [myself included] but I think I enjoyed Cyber Monday more.

Last night, while my girlfriend was shopping [in real life] I was on my iPhone shopping the Cyber Monday deals. That took a little bit of focus because walking and searching at the same time can be a dangerous prospect, but I accomplished my objective. I then proceeded to drive home, plop down on the couch, and finish my Christmas shopping. It took around an hour and a half to complete, and I only had to pay shipping for one item, and I don’t think I bought anything that wasn’t 50% discounted or more.

When I did come across something at full price, I ignored it and moved onto the next. I knew there was a comparable product, cheaper. Now, this isn’t necessarily the best thing to do from a retail stand point. You train your customers to expect deals. Although I’m not normally for this, Cyber Monday has other benefits outweighing the costs incurred by severe discounting.

It builds tradition. Similar to how McDonald’s works their Monopoly game. People have come to expect it and they revel in the tradition of the game. It rolls around every year and they participate. McDonald’s doesn’t have to do any extra marketing or even change their collateral. It brings people in and keeps them coming back.

Cyber Monday functions in the same regard and gets customers excited about spending money. They feel they are saving money, but in all reality, they still have to buy your product.

-J


Passion: Phonics, Photos, Pluckin’

I’ve returned from my feast-filled hiatus with high hopes and wishful thinking. I’m already beginning to compose my list for Santa [bet you can’t guess what I’m asking the big man for!]. Regardless, the time spent with those I care deeply about was a fantastic way to recharge the batteries and get back on the hunt.

Throughout the weekend, my family was very good about avoiding deep, involved conversation about my future. I appreciated this. It weighs enough on my mind to where if they would have harped on me, it probably would have made for a very grumpy Joe. Instead, there was a lot of talk of things I find very intriguing.

We spoke of writing, music, sports, photography, technology, and alcohol.

Now, I enjoy conversing about all of these, but I found a couple to be areas I’m professionally passionate about, specifically writing, music, and photography. They are all different aspects I’d love to incorporate in my everyday grind [as a means to remove the ‘grind’ aspect]. All three have one thing in common: creating. I’m in control–deciding what goes where, how something sounds, or what something looks like. Regardless, I know I can find ways to tether them to my job hunt, and eventually gainful employment.

I guess I’m different than a lot of people [generalizing I know] but I’m not about to settle just for a paycheck. Even though this may put me at a disadvantage at first, from a bird’s eye view I’m sitting as pretty as a frozen dew drop on a pine needle.

-J


Hunting during the Holidays: Hurtful or Helpful?

As I continue my job hunt into some of my favorite times of the year, I’ve found available opportunities are less frequent than early October. This isn’t a time to pack it in and hibernate until Jan 1, 2012. Rather, this is a chance to work on some other things that will help you in the hunt. Obviously, if there are less postings, you spend less time filling out applications and tailoring your resume. So, since you have more time…do more!

For example, go through your spreadsheet you’ve kept of all the countless jobs you’ve applied for [and if you haven’t done that go through your emails]. Do some followups. Who knows, maybe some of the candidates they hired over you the first go around didn’t quite work out. Reaching out after you may have been out of mind demonstrates you have your stuff together–making you more appealing as a new hire. Having the where withal to stick with a company after they shut you out the first time shows your perseverance.

On top of doing some reaching out, maybe it’s time to take another look at your resume. If you’ve been on the search for a little while, your resume could need some revamping. Now, I’m not saying take everything you were doing and throw it out the window, but think back to some of your interviews and dissect some of the interviewer’s comments. Are you not presenting something clearly, is it lacking uniqueness, does your resume not fit you and your personality? Little tweaks could be the last piece between you and the job of your dreams.

Lastly, take that extra time and do something good. Go volunteer. The holiday’s offer plenty of opportunities to help. Go check out a food bank, shelter, or even ask your neighbors if they need any help getting ready for company. At the very least, this last suggestion will get you out and about, interacting with others. Talking to people is a good thing, you know, that whole networking thing.

-J


The Best Part About Thanksgiving

Today marks the beginning of the week to my favorite holiday: Thanksgiving. I know I’ve already talked about it before, so I won’t get into why it’s my favorite or why I think it should be your favorite too. Rather, I’ll talk about the other reasons why the week is so fantastic as well.

The primary reason, aside from food, I love Thanksgiving week, is the shopping. There is an unparalleled amount of participation in consumerism. Whether it be Black Friday or Cyber Monday, a ridiculous amount of people–regardless of their financial situation–will be out at the crack of dawn buying god knows what. I don’t purchase a lot on Black Friday, but I love watching everyone else.

Seeing all the crazies running around Best Buy at 5 AM is worth the price of admission. However, something that gives me pause are the in store displays. Is it even worth it to have those cardboard displays up, knowing all these nuts will be just grabbing your product and running to the next sale item. Maybe, instead of doing something fancy, simplify.

Although Cyber Monday isn’t necessarily simpler, it is a way to better invest budget. People are shopping online more and more nowadays. Making concerted efforts to ensure the online demographic is taken care of is a necessity. If this segment is neglected, there is the potential for considerable losses.

-J


Blast from the Past

Today, as I was manning my post at the front of a restaurant, I had three different people come in and try to sell me ad space. Now, if I were a manager, I would have loved to talk their ear off and really see what they had to offer; I only got to eavesdrop. There was two different types of mediums: radio and magazines. Now, I know I have been ranting a raving continuously about the future of marketing and how old, traditional methods are toast. However, hearing their pitches today–and going back to Marketing 101–I realize it would be naive to eliminate those tactics.

They have obviously worked for a very long time. People have used whatever means possible to get their word out. Whether that be hieroglyphs, pictographs, parchment, printing press, newspapers, billboards, or radio, we want others to know what we have to offer. So, why would you scrap what has worked?

I wouldn’t put all my money on one horse, and as such, I would continue to invest in some of the older techniques, as well as venturing into the unknown. Risk is a necessity of business, and without it, there would be no progress. History repeats itself, but it is smart to understand history isn’t simply cyclical. Rather, picture an ever growing positive curve, with another consistently oscillating as the former grows.

Moving forward, we as marketers must remain on the cutting edge, while not forgetting our past. That being said, I guess print, radio, and TV aren’t all that bad for getting the word out.

-J


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